Rules
First 100 days checklist for the day 30, 60 and 100 reviews
A first 100 days checklist for three review days: what to check at day 30, 60 and 100, the pass condition for each item, and how to mark a not yet.
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Rules
Rules
Minimum viable offer mistakes in the proof, price and exit
Minimum viable offer mistakes read from the buyer's side: the proof on the page, the price shown and the way out, plus what a disappointed customer would say.
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Can a pricing validation tool do the one job that actually matters?
Pricing validation tools reduced to five jobs: quote a number, collect a real commitment, record the refusal, hold the floor, and never manufacture urgency.
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Testing a US and Canada idea when the IRS and CRA both apply
Cross-border validation testing means planning for two tax regimes before you sell. A guide to IRS EIN, Schedule C, CRA registration, and GST/HST.
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Offer Testing Examples for B2B Buyer Approval
Offer testing examples for B2B ideas: choose a quote, paid pilot, or signed order to test whether the user, budget holder, or procurement will commit.
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The pre-quit checklist for a business idea you still have to test
A pre-quit checklist for a business idea runs 8 to 12 weeks before you resign, covering cash, COBRA, 401(k) transfers and the gates that end perpetual validation.
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Customer Interviews: Consent, Recording, and Privacy Law
A customer interviews guide to recording consent and privacy law: California's all-party consent rule, the federal wiretap statute, and CCPA scope and rights.
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Founder readiness case study: A hypothetical test
Founder readiness case study: a hypothetical decision shows how to weigh early sales and test repeatable reach before taking on an irreversible commitment.
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Are founder readiness mistakes really just good practice in disguise?
Founder readiness mistakes that all feel like good practice: nine ways of removing the possibility of a bad answer, each with the correction that restores it.
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Pricing validation: what a too expensive no and a not worth it no each mean
It separates the two price refusals that sound alike, explains the diagnostics for a too expensive no, and shows how to build a cost floor and test price structure.
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Problem discovery metrics: the two counts that do most of the work
Problem discovery metrics that can fall rather than only rise: surprise rate, cold sample share and workarounds found, and why no threshold is offered.