Reviews
What your first 100 days records must let you do
The four fields to capture on day one, and the four records your first 100 days must support: cohort counts, a question log, an exit row and money.
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Reviews
Reviews
Launch planning examples: five launches, what each tested and what teams misread
Five real launches, Google+ to Airbnb, each paired with an invented case: what the launch actually tested, how the result was misread, and how to run your own.
Reviews
Minimum viable offers questions in four rounds
Minimum viable offers questions fall into four rounds: what you can answer alone, what buyers decide, what delivery reveals, and what later sales show.
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Pricing validation framework: reading the shape of a ladder
A pricing validation framework built on three rungs: how each pattern of refusals reads, which customer a higher number selects, and what to decide.
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Top-down market sizing vs bottom-up, compared in one real case study
Top-down and bottom-up market sizing compared on one real case study, Duolingo for Schools, showing where two honest estimates diverge and why.
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Why “best customer interviews tools 2027” misses the point
Best customer interviews tools 2027: why the list misleads, with named examples for each of the seven jobs and the questions to settle before you buy.
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Why your own first hundred days rarely go in a straight line
First 100 days answers arrive in a fixed order: arrival, start, finish, return, pay again, tell someone, and reading one early destroys the next one.
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The founder readiness questions worth asking before anything else
Founder readiness questions arranged by gate, so you answer only what blocks the next decision, and every answer is one somebody else could check.
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What a customer interview can measure, and what it never will
Customer interviews recover the past and cannot predict the future: the leading questions to drop, the follow-ups that work, and what a compliment is worth.