Maintenance
How to ask the right first hundred days questions in the right order
First 100 days questions grouped by who you ask: the customer who stayed, the one who left, the record, and yourself, with how to score each answer.
Desk
Records Desk
Contracts, warranties and the details worth reading before signing.
Industry
The first hundred days framework: a single question each week
First 100 days framework built as a weekly loop rather than a plan: one question per week, a fixed four-item agenda, and a written escalation rule.
Rules
First 100 days checklist for the day 30, 60 and 100 reviews
A first 100 days checklist for three review days: what to check at day 30, 60 and 100, the pass condition for each item, and how to mark a not yet.
Guides
Scoring a launch against the prediction you wrote first
Launch planning case study: how a dated prediction, a pre-launch truth list and a channel split turned two paying customers into a readable result.
Features
Launch planning tools: the five records that actually matter
Five launch planning tools worth naming, each judged by the records it can hold: dated conditions, asks, claims, predictions and observations.
Reviews
Launch planning examples: five launches, what each tested and what teams misread
Five real launches, Google+ to Airbnb, each paired with an invented case: what the launch actually tested, how the result was misread, and how to run your own.
Costs
Launch planning guide: six documents, written in a fixed order
Launch planning guide organized around the six short documents a launch actually needs, who reads each one, and the order in which they get written.
Rules
Minimum viable offer mistakes in the proof, price and exit
Minimum viable offer mistakes read from the buyer's side: the proof on the page, the price shown and the way out, plus what a disappointed customer would say.
Features
6 plain facts about pricing validation questions
Pricing validation questions: six practical facts cover budgets, comparisons, decision authority, price reactions, answer scoring, and questions to avoid.
Guides
Reading American competitor trails in state registries, USPTO filings and SEC EDGAR
State incorporation records, USPTO trademark filings and SEC EDGAR each leave a dated paper trail you can read free, and each one proves less than it seems to.
Rules
Testing a US and Canada idea when the IRS and CRA both apply
Cross-border validation testing means planning for two tax regimes before you sell. A guide to IRS EIN, Schedule C, CRA registration, and GST/HST.
Guides
How US Census and BLS data size a market before you buy a report
US Census and BLS tables can size a US market before you pay for a report, if you know which data series counts buyers and which counts business risk.
Reviews
Pricing validation framework: reading the shape of a ladder
A pricing validation framework built on three rungs: how each pattern of refusals reads, which customer a higher number selects, and what to decide.
Maintenance
Offer testing case study: three rounds, and what stayed unknown
Offer testing case study: one invented venture through three rounds of tests, what each round cost, and what remained unknown when the money ran out.
Rules
Offer Testing Examples for B2B Buyer Approval
Offer testing examples for B2B ideas: choose a quote, paid pilot, or signed order to test whether the user, budget holder, or procurement will commit.
Costs
Spotting competitor validation mistakes before they cost money
Competitor validation mistakes: nine ways the research fails quietly, the symptom that catches each one, and the step that replaces inference with observation.
Reviews
Why “best customer interviews tools 2027” misses the point
Best customer interviews tools 2027: why the list misleads, with named examples for each of the seven jobs and the questions to settle before you buy.
Costs
Customer interview answers: the one follow-up that makes them count
Customer interviews examples: eight answers you will hear again and again, what each usually means, and the one follow-up that turns it into evidence.
Reviews
The founder readiness questions worth asking before anything else
Founder readiness questions arranged by gate, so you answer only what blocks the next decision, and every answer is one somebody else could check.
Guides
Market Validation Checklist: Buyer, Trigger, Stop Rule
A market validation checklist for tracing who approves a purchase, what triggers action, and what evidence should make you change course.
Rules
Problem discovery metrics: the two counts that do most of the work
Problem discovery metrics that can fall rather than only rise: surprise rate, cold sample share and workarounds found, and why no threshold is offered.
Guides
Are problem discovery mistakes really about a broken record?
Problem discovery mistakes grouped by sample, listening and record, each with the check that catches it and the reason the record is cheapest to repair.